Uploading artwork for printing can be a daunting prospect, especially if you’re new to the design world. We thought we’d put together a few top tips as a guide to setting up artwork for printing.
1) Bleed… Bleed is what allows us printers to print right to the edge of your page… it’s actually a trick – we print larger than we need, and then trim within the artwork area. Most printers (us included) ask for 3mm bleed on all sides – so you’ll need to add 6mm to both height and width dimensions.
2) Resolution… The resolution of your artwork (and all elements contained within it) needs to be 300dpi or more. This means pulling in any old image from the internet is a big no no! High resolution is what makes everything look lovely, and lower dpi’s will often result in jagged pixellated images… the buzz words to look out for are DPI (dots per inch), and HI-RES / LO-RES (high / low resolution).
3) Colour… Your computer screen works is made up of red, blue and green (RGB) dots which combine together to make all the colours you see. Printers use cyan, magenta, yellow and black (CMYK) to make up the colours on paper. It’s important to remember to use CMYK (and convert everything properly) to ensure it prints as you expect. RGB images that have been interpreted as CMYK are often very muted and don’t have the colour vibrancy you’d probably like.
4) File type… It’s really important to consider the file type when sending artwork over to printers. Generally the preferred files are PDF though we can also accept TIFF, JPG, EPS or a variety of original design files (such as PSD).
That’s it… hopefully you’ve learnt something new! Don’t forget our current offer is for 5,000 A6 Leaflets printed and delivered for just £45. Head over to the website for full details.