If you’re the one who orders printing for your business i’m sure you’re used to the terms ‘coated’ and ‘uncoated’. Figuring out what ‘stock’ to order for your business cards, leaflets or flyers can be confusing to say the least. In this post we’ll help you figure out what coated paper is, and why you should care.
If you check the wikipedia website you’ll see that coated paper is “a paper that has been coated by a ‘compound’ or polymer to impact certain qualities to the paper.” What that means is, it’s the ‘opposite’ of uncoated paper (the sort of stuff you write on, newspapers are print on etc). The finish is much smoother, and it feels like it’s been coated, rather than a natural, pulp feel of uncoated stock. The finish to the surface is usually either ‘gloss’ or ‘silk’.
Coated paper is normal for use in most printing. Most leaflets, flyers and business cards are printed on coated paper because it’s much cheaper than uncoated stocks. It also prints better – with more vivid colours, and a professional finish. Uncoated paper soaks up ink much faster, which means the finish isn’t as clear or uniform.
In terms of usage, it’d be pretty weird to print leaflets on uncoated paper – unless you’re doing them at home on standard printer paper. Flyers and business cards sometimes use uncoated stock, but usually it’s to create a natural, environmentally friendly feel.