If you’re designing your own artwork for print, you’ll need to know how to set everything up properly, to achieve professional results.
Setting your artwork up wrong could result in a costly mistake.
Many printers are less than scrupulous when it comes to checking what you’d hope would be the basics.
This short guide will help you set artwork up for print correctly.
How to set artwork files up for print:
- Resolution: It’s imperative you create artwork at the right resolution – most printers need 300dpi. Set your files up at this resolution right from the start.
- Bleed: Bleed allows your artwork to run right to the edge of the printed document – by printing your artwork larger than the finished document, and trimming it down to size printers are able to safely print ‘right to the edge’ because of bleed.
- Colour: Commercial printers print in CMYK colour – this is a totally different space to RGB (which screens use), so to avoid artwork looking washed out, always design it in CMYK from the start.
- File format: Always check which file format your printers would like artwork supplied in. Most will be PDF which allows vector based artwork to remain as vectors and not bitmap. Supplying your artwork in the correct format results in better quality printing.
- Folds and marks: If you’re printing folded leaflets like trifolds, always check where the printers fold positions are – they’re all different!